We have all heard about how Data is the new oil. Data is useless piece of information we all have unless we have proper governance around how data is being captured and used. Hence, the 3 pillars of Data Governance below to ensure optimal use of data captured. Trust To keep data capturing valid, the…
Author: Raytrace6
Loyalty Trends Summary
Loyalty programmes have grown from the traditional brick and mortar stores in the recent past, give or take a decade, in the e-commerce boom to be more readily available in both settings. Primarily used to reward brand advocates, we now see loyalty as a viable option to the traditional discounts where merchants are able to…